ASPRI Logo Rationale

ASPRI-Logo

The corporate signature of the Association of Process Industry (ASPRI) is a symbolic expression of its dynamos role in representing, connecting and propelling the growth of Singapore’s Process Industry.

The 5 letters are linked by an arch that resembles a bridge to encapsulate how ASPRI connects members to key private and governmental stakeholders, engage members in strategic partnerships and encourage growth opportunities.

The dignity of the typeface captures the importance of a strong industry voice and a visible and credible representation in the industry.

The colour blue conveys reliability and responsibility, and portrays ASPRI as a dependable partner. It is complemented with green which reflects growth, a fundamental foundation for ASPRI and its future.