Online Marketing Techniques for your Products & Services

31/10/2017- 31/10/2017

Ref No.: 241017 (1)

UEN: S97SS0046G

Dear Valued ASPRI Members,

Online Marketing Techniques for your Products & Services

We are pleased to inform you that Singapore Manufacturing Federation (SMF) is organising a training course for the Singapore Pavilion Exhibitors at the upcoming Africa-ASEAN Business Expo 2017. This new training course has been extended to all ASPRI members and participants will be briefed on marketing techniques to be adopted in order to maximize your corporate profile. The course is conducted by: Mr Laurence Chooi Poon Kheong, Senior Vice President – Global Office, of Aladdin

Programme is tentative and is subject to change at the sole discretion of SMF.

Event details

Date: 31st October 2017 (Tuesday)
Time: 4:00pm to 5:00pm (Registration starts @ 3:30pm)
Venue: 2985 Jalan Bukit Merah

Singapore 159457

Rooms 1.1 & 1.2


Trainer’s BIO – Laurence Chooi Poon Kheong

Laurence Chooi is the Senior Vice President of Aladdin Group and is in charge of the Group’s Global Operations and Strategic Directions. He has 31 years of experience in the advertising industry, and

winner of many international awards for creative excellence. Among the international awards Laurence received was the United Nations Recognition Award for a public service film on Anti Child Abuse; ‘The Doll’ which also won the Grand Prix, Best of the Best Film for the same category at the Association of Accredited Advertising Agents Annual Awards in 1990/91 (6As).

A product from the Malaysian Institute of Arts, Laurence began his advertising career at Wings Creative Sdn Bhd, a member of the BBDO Group, USA in 1984. Laurence joined AP Compton, an affiliate of Saatchi & Saatchi Compton Worldwide as Art Director and moved over to AMC-Saatchi & Saatchi in 1986, when Saatchi moved on to teamed up with local outfit; AMC. In 1988, he was seconded to Saatchi & Saatchi Thailand where he served as Regional Executive Art Director and won the Gold award for Best Print for Nakamichi car audio system and Shangri-la Hotel for Best Print for F&B at the Industry’s annual creative award. He later moved to Canada and served as Art Director at Saatchi & Saatchi Hayhurst in Toronto in the same year. In 1990, he returned to Malaysia and joined Union 45 SdnBhd as Deputy Creative Director where he won multiple awards and the Grand Prix for best film for his directorial efforts.

In 1991, he founded Creative Dimension Sdn Bhd and in 1993, he became the Co-founder, Executive Creative Director, COO and President of Dai-Ichi Kikaku Malaysia, (formerly known as Dai-Ichi Kikaku Tokyo, Japan) and Creative Dimension. In 2000, he founded I-Comm-Avenu Thailand where he was Co-founder, CEO and Executive Creative Director. In 2003, he started I-Comm Creative Sdn Bhd, a hybrid agency which specializes in digital advertising & creative consultation. He is currently the Co-founder, CEO and Executive Creative Director of I-Comm Creative as well as the Senior Vice President of the Aladdin Group.


If you are interested to attend, appended are the registration form and directional map [Here]

Kindly indicate ‘A member of ASPRI’ beside your company name for SMF to waive off the registration charges and you may attend this course for FREE!

Please fax/ email registration form to SMF by 27th October 2017 (Friday). Registration is on first-come-first serve basis.

For registration or enquiries, please contact: Mr Gabriel Tan @ SMF DID: 6826 3085 / Fax: 6826 3068 / Email:

Getting there/Parking